Eventim UK and SMG Europe, the UK’s biggest arena operator, have successfully launched their long-term ticketing co-operation, implementing the Eventim ticketing system in 5 of SMG’s major venues in England: the arenas in Manchester, Newcastle and Leeds, plus the Mill Volvo Tyne Theatre in Newcastle and The Whitley Bay Playhouse.
John Sutherland, Managing Director and Senior Vice President of SMG Europe said, “The 5 year deal with Eventim brings a new focus to our ticketing services. The new platform allows us to respond quicker and more efficiently to the requirements of promoters and the general public. Eventim also has some exciting new ticketing initiatives in the pipeline”.
The deal for the UK came after SMG Europe had been successfully working with EVENTIM Group on ticketing services for its German arena in Oberhausen.
Nick Blackburn, Chairman of Eventim UK said, “During the lead up period to implementation we have reviewed business processes and further enhanced our state of the art technology. The relationship with SMG is very important to us and a real stepping stone in our determination to grow our business in the UK”.
When Leeds Arena opens in September, SMG will have 45,000 arena seats under its management in England. Over two and a half million tickets a year will be sold at its UK venues being serviced by Eventim!
So keep your eyes on Eventim for some of the biggest and best shows across the UK!